Moving your business is exciting, but it also requires a lot of planning and attention to detail. While preparing, you may be tempted to focus only on those things related to physically moving your equipment and furnishings and continuing operations.
Moving, however, also provides an opportunity to re-energize your brand and show you are investing in your business’s future. By taking a few steps, you can assure your move renews your brand and your new space.
Tell the Traditional Media
Send a press release to your local paper and to all newspapers where you have key clients. Say where you are moving and why; for example, are you moving to expand or into a location that fits better with your brand or is more advantageous for customers? Include a quote about how excited you are about the opportunities in the new location. Buy ads in the local paper or on the radio or in trade journals.
Engage through Social Media
Engage with customers on social media. Photos, videos, and updates will help them feel a part of the move and create excitement.
Tell Networking Groups
Let your local business association, Chamber of Commerce, and other leadership groups know about your move. They can also spread the word and may feature you in their newsletter.
Use direct mail and email to tell clients about your new location and when you will move. Remember, you don’t just want to communicate about a move; you want to unveil your new plans for your brand. Stress the positives of your new site from the customer’s point of view, such as more parking, more spacious office, or your ability to serve them better. Also, stress how the move prepares your company for growth in the future.
The new location necessitates the re-printing of business cards, letterhead, brochures, and other collateral. Use the time leading up to your move to consider whether the logo, design, and messaging still represent who your company is now. If they don’t, now is the perfect time to refresh and redo.
Boost Your Website
Make sure your address, phone, and name are shown consistently on sites such as Facebook, Yelp, Google, Crunchbase, and the Better Business Bureau. Update your Google maps pin, rewrite web copy as necessary to boost your search engine rankings, and consider a website redesign to match your new office or image better.
Update Your Email Signature
Include the new address and any new logo in the email signatures for you and your team. Create excitement by setting this address off under a heading such as “VISIT US AT OUR NEW ADDRESS” in your signature color or in green, which evokes feelings of abundance and refreshment.
Work with a local sign company to create eye-catching signs outside and inside your building that reflect your new image.
Take Care of Employees
Customers assign value to your brand through the quality of their interactions with your staff. Make sure employees know about and have input into new logos and collateral. Include them in early planning discussions about the new location to make sure you are meeting their needs. Remain engaged with them throughout the process and after the move.
Business on the Move
If you are making your office move plans, contact us. We will provide a free quote. We can help you with your upcoming office.