Month: August 2020

As you finalize the details of your upcoming household move, there’s one last thing you’re going to have to do before you load up the moving truck; send out your moving announcements.

Moving announcements are an easy and thoughtful way to let all of the significant people in your life, like your friends, family, and coworkers, know where you’re moving and when you’re leaving.

Unlike an impersonal social media post or an email, physical moving announcements are less likely to get lost or overlooked. So, you won’t have to worry about anyone you care about missing out.

If you aren’t sure what information you should include on your moving announcements, we’re here to help. Here are five things to include on your moving announcements.

1. Your New Address

First and foremost, your moving announcements should prominently feature your new address. Besides potential future visits, your friends and loved ones are likely going to want to send you “welcome home” cards or gifts after you arrive and need your new address.

When designing your moving announcements, make sure to clearly label your new address and make it as noticeable and prominent as possible to avoid any potential confusion.

2. Your Final Moving Date

To avoid any relatives sending any potential welcome home gift baskets a bit too soon, make sure your moving announcements also include your official moving day.

By including your moving day, you’ll give your local friends and family a general idea of how much longer you’ll be in the area. On top of that, by adding a specific date, you could inspire a few friends or loved ones to come to help you pack and prepare before your goodbyes.

If you’re moving long-distance or don’t have a single definite “moving day,” use the date of the first full day you plan on spending in your new home.

Using a date after your actual move will give you a little time to settle in and get your mail sorted before relatives start sending their congratulations.

3. Additional Contact Details

In addition to having your new address, make sure your friends and family can reach you in your new home. If you already have a landline for your new place, make sure to include the number on your announcements.

Also, include your email and any other contact information for those that may not have it yet.

4. Your Full Names

Your friends may know how to spell your name, but do they know how to spell your partner’s? It may seem silly to include your full names on an announcement that’s going to your friends and loved ones. But, there’s a possibility someone out there will appreciate getting a definite spelling.

5. A Thoughtful Note

Finally, once you have all of the essential information down, make sure to incorporate a thoughtful note to let your friends and loved ones know that they’re welcome in your new home, and you can’t wait for them to visit you.

Adding an extra note will make your moving announcements that much more personal, transforming them from a simple exchange of information into a thoughtful act.

Creating Your Moving Announcements

Now that you know what to include on your moving announcements, it’s time to get back to preparing for the big day.

Whether you’re moving across town or further, we’re here to help.

Contact us for more information about our services or to request a free quote today.

Moving your business is exciting, but it also requires a lot of planning and attention to detail. While preparing, you may be tempted to focus only on those things related to physically moving your equipment and furnishings and continuing operations. 

Moving, however, also provides an opportunity to re-energize your brand and show you are investing in your business’s future. By taking a few steps, you can assure your move renews your brand and your new space.

Tell the Traditional Media

Send a press release to your local paper and to all newspapers where you have key clients. Say where you are moving and why; for example, are you moving to expand or into a location that fits better with your brand or is more advantageous for customers? Include a quote about how excited you are about the opportunities in the new location. Buy ads in the local paper or on the radio or in trade journals.

Engage through Social Media

Engage with customers on social media. Photos, videos, and updates will help them feel a part of the move and create excitement.

Tell Networking Groups

Let your local business association, Chamber of Commerce, and other leadership groups know about your move. They can also spread the word and may feature you in their newsletter.

Communicate Directly

Use direct mail and email to tell clients about your new location and when you will move. Remember, you don’t just want to communicate about a move; you want to unveil your new plans for your brand.  Stress the positives of your new site from the customer’s point of view, such as more parking, more spacious office, or your ability to serve them better. Also, stress how the move prepares your company for growth in the future.

Redesign Collateral

The new location necessitates the re-printing of business cards, letterhead, brochures, and other collateral. Use the time leading up to your move to consider whether the logo, design, and messaging still represent who your company is now. If they don’t, now is the perfect time to refresh and redo.

Boost Your Website

Make sure your address, phone, and name are shown consistently on sites such as Facebook, Yelp, Google, Crunchbase, and the Better Business Bureau. Update your Google maps pin, rewrite web copy as necessary to boost your search engine rankings, and consider a website redesign to match your new office or image better.

Update Your Email Signature

Include the new address and any new logo in the email signatures for you and your team. Create excitement by setting this address off under a heading such as “VISIT US AT OUR NEW ADDRESS” in your signature color or in green, which evokes feelings of abundance and refreshment.

Create Signage

Work with a local sign company to create eye-catching signs outside and inside your building that reflect your new image.

Take Care of Employees

Customers assign value to your brand through the quality of their interactions with your staff. Make sure employees know about and have input into new logos and collateral. Include them in early planning discussions about the new location to make sure you are meeting their needs. Remain engaged with them throughout the process and after the move.

Business on the Move

If you are making your office move plans, contact us. We will provide a free quote. We can help you with your upcoming office.