Moving your small business can be a challenging experience. However, if you’re going through relocation or will soon be relocating, there are many things you can do to jump-start your business in your new community. Below are several ways to establish a customer base in a new town.
1. Get to Know Businesses in Your Community
You’ll face many challenges as a business person. Getting to know other business people in your new community will help you identify the challenges specific to your new area and also allow you to ask other business people what they do to manage those challenges.
To meet other business people, start by visiting businesses in the area and introducing yourself. Leave your card. Let business people know you’re new in town and would love to talk over coffee.
2. Join Organizations That Support Small Businesses
Join your local Chamber of Commerce or another organization in your area designed to support small businesses. If you’re unsure which organizations exist in your new area, inquire at your local city hall or search the Internet. Getting involved in organizations that support small businesses can help you meet local business people while advocating for your business.
3. Get Active on Social Media
Create a social media presence for your business and get involved with community social media pages. Getting active on social media alerts people in your area that your business is in town. Doing this can help generate customer interest and activity.
Social media is also another good way to meet other business people and learn more about your client base. You’ll learn about their preferences and priorities by seeing what people say on social media. This can help you make wise business decisions as you set up shop.
4. Know Your Customers
Whether selling a product in a retail location or running a restaurant, engaging with your clientele is essential. Start by reading about your new community to get to know your customers. Know the demographic information, the most significant local employers, average income, and other statistics.
Consider setting up focus groups or meet and greet opportunities. At these events, you’ll meet customers, find out what they care about, and learn more about how your business can meet their needs.
5. Advertise Discounts and Specials
People love a good deal! So, as soon as your small business opens, advertise for discounts and specials to drive customers in. For example, if your business is a restaurant, offer a free dessert for all dinner customers in the first month you’re open. Also, consider 15% off the “grand opening” sale for the first two weeks if your business is a pet store.
Focus on Your Business – Hire Professional Movers
Your business needs your attention in this new environment. So don’t fret about your relocation; hire professional movers to make your move more manageable and less stressful. Contact us today for a quote.